For those of you unfamiliar with RSS you no doubt will have seen the standard RSS button 
on websites and wondered what it was. RSS is essentially an internet web feed format designed to share web content such as blogs, news, audio, video and a variety of other on-line content. RSS mostly stands for "Really Simple Syndication" but is sometimes referred to as "Rich Site Summary". In this article I would like to take a closer look at RSS, what it does, and how it can help your business.
The typical internet user may have several sites or more that they frequent for their content. They may visit Yahoo News, CNN and The Wall Street Journal for current events. They may also visit several entertainment or personal interest sites like PGA.COM or MLB.COM in addition to trade related sites like Hwy52.com. This ad hock method of information retrieval is very inefficient and can be quite time-consuming.